From time to time, we've written about experiments using pervasive computing technologies to turn private goods into sharable public ones: using virtualization tools to make computers more green, using computers and mobile phones to make carsharing programs easier to use or create dynamic ridesharing systems, using RFID tags to make sharing books more secure, building networking sites to create virtual libraries. (We're hardly alone: John Thackara identified the growth of sharing as one of six big design trends when he talked at IDEO.) Today I came across two more car-related examples.
The first is Peasy.com (like Parking easy-- get it?) a new "online marketplace for parking spaces, enabling drivers to search for and book spaces before they leave home, and letting British homeowners monetize unused parking spaces by adding them to the Peasy network."
To rent out a parking space, the owner needs to register and enter all relevant details, including price, when the space is available, and whether it will be rented out daily, weekly, or both. Those who require parking can then search for suitable parking spaces and securely book them online, or first negotiate a better price. To protect the privacy of owners, searchers can't view exact addresses. Instead, they're given the street the space is on, as well as its postcode and location on a map. Once booked, the renter is provided with the exact address. If booking on a weekly basis, renters are also given the owner's contact details, enabling them to introduce themselves and arrange for collection of keys or remote controls if required.
As Springwise notes, this hits a nice combination: a growing demand for a service (in this case, safe parking spaces), and a growing familiarity with online marketplaces.
The bigger picture is that it allows property owners (in this case, people who have parking spaces) to generate more use (and revenue) from that property. Such tools-- and the cultural attitudes that make such arrangements acceptable-- are potentially significant because there are many kinds of property that are used only a fraction of their lives. Most offices, for example, are used for a few hours a week; most power tools are used for minutes, when they're designed with useful lifespans of hundreds of hours. You might never want to rent your bed out to someone who works night shifts, but being able to generate some cash from that power tiller-- that's a different story.
The second example is an under-development New York service, Hitchsters, that facilitates ridesharing among air travelers.
Everyone loves New York, except for when they have to take a cab to or from the airport and it ends up costing almost as much as airfare. Which is why smart New Yorkers are starting to plan their airport commutes via Hitchsters.com... a combination of a social networking and a ride matching site. Hitchsters' software connects travelers scheduled on the same flight and living in the same area of the city so they can save money by sharing a taxi.
This is more an example of a service that tries to reduce the costs of a service by getting more users involved-- in a sense, it's like an ad-hoc buyers' club for cab rides.
Indeed, car and ride sharing schemes of one sort or another seem to be one focal point for experiments in either sharing services more effectively, or turning private goods into public ones. When I was a columnist for Red Herring, I wrote a piece about dynamic car sharing; its reproduced in the extended post.
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